The Inception: Crafting the Lounging Experience
The idea of LOUNGE CLUB was born from a vision of elevating loungewear to new heights. We envisioned a collection that embraced the joy of relaxation with a playful yet sophisticated design. The oversized sweatsuit emerged as the cornerstone, a harmonious blend of opulence and comfort designed for those who appreciate the finer moments of life.
The LOUNGE CLUB Campaign Shoot
The capsule was fronted by our muse, the IT-girl and TikTok Star, Sofia Grindeland. Sofia's authenticity shines through in her content, and it's the genuine connection she has with her audience that made her the ideal face of LOUNGE CLUB. Her effortless ability to combine playful charm with sophistication mirrors the very essence of our capsule collection.
The shoot took place at Grand Hotel, a masterpiece of architectural beauty located in the heart of Oslo. The hotel provided the perfect canvas for our vision. Its grandeur, intricate details, and timeless charm served as an ideal backdrop to showcase our premium oversized sweatsuits. The hotel's aesthetic seamlessly aligned with the vision of LOUNGE CLUB – a perfect symbiosis of timeless luxury and modern elegance.
Embracing Luxury in Every Thread
LOUNGE CLUB is not just a collection; it's an experience meticulously crafted for those who appreciate the art of unwinding. The oversized sweatsuit boasts premium materials that cocoon you in warmth and style, promising an unparalleled lounging experience.
The Capsule invites you to embrace the art of lounging with open arms. As you explore the campaign, envision yourself wrapped in the luxurious embrace of the oversized sweatsuit, basking in the serenity of Grand Hotel.
Here's to a life well-lounged and luxuriously lived.
Warm regards, FITBERRY SPORTS